Big changes are brewing in the SEO/SEM space. My last article was focused on M&A activity in the SEO space - the Microsoft acquisition of facebook.com. Google has acquired YouTube.com and Yahoo! has launched the beta version of it’s own Digg-like social networking website and has already acquired Flickr and del.icio.us.
For the purposes of this article, we’ll assume that you, the reader, know nothing or very little about online marketing in general. With that in mind, I’d like to share common means of advertising online.
Planning
The first key to marketing, whether it be online or not, is planning your campaign. If you don’t have a business plan now, you need to write one and come back to this article. Joe Kennedy has written a terrific guide on business plan development in his book, The Small Business Owner’s Manual. I highly suggest reading it as you complete your plan. (more…)