What Happens in China, Stays in China
Thursday, September 6th, 2007
If you listen to the chatter regarding global markets today, the two power-houses to watch are (drum roll, please), India and China. Although e-commerce is still booming in the US and Europe, year over year growth will, at some point subside and match other ‘brick and mortar’ industries. Internet penetration (i.e. the percentage of users with Internet access) in the US is nearing 70%, followed closely by Australia and Europe. What really fuels the growth of Internet sales now is a shift from retail sales to online sales. So, savvy marketers have their sights set on new game, with the same potential for growth that the US and Europe had nearly a decade ago. (more…)