As of July, 2006, browser usage is following the same trend it has been for the past year*. With the entrance of Firefox to the market in late 2004, Internet Explorer is still loosing market share, although at a slower rate than in 2005. In addition, the average user is viewing at a higher screen resolution than in years past (1024×798 pixels) and a color depth of 65k colors or higher. Added to this, consider that broadband usage by US households jumped 36 percent in 2004, increasing to an estimated 70 percent of US home users. The news offshore is even more promising, given that broadband proliferation worldwide increased approximately 50 percent between 2004 and 2005. (more…)

Online Advertising sales saw another year of solid growth in 2005, and for good reason: it works.

Why buy contextual online advertising?
As with all advertising, your dollars need to be focused on a clearly defined and targeted market. The world of Internet advertising is getting to this point now, where marketers are starting to wake up and understand that a subtle text message, within the right context, can provide better ROI than a banner that blinks enough to set off a seizure.

What this means is that both the traffic (or distribution) of the website you are advertising on and the site itself need to be considered. Say for example, your product is women’s apparel. Simple logic dictates that your money is better spent adverising on a site like the female targeted oxygen.com than on something unrelated such as ESPN.com. (more…)